A string of surprise hits has this year’s box office already up 15% from last year, but studios and theater owners are looking to Pixar’s signature franchise to deliver a big boost.
The year's box office is currently up 15% due to surprise hits, and the industry is relying on Pixar's upcoming major franchise release for further growth.
The post highlights high industry expectations for Pixar (a Walt Disney Company subsidiary) to deliver a 'big boost' to the box office. No external data is available to corroborate this sentiment.
关键要点
Year-to-date box office revenue has increased by 15% compared to last year.
Studios and theater owners expect Pixar's signature franchise to provide a significant boost to the industry.